Honda Research America

Honda R&D Americas, Inc. is an automobile, motorcycle, all-terrain vehicle, lawnmower, boat engine, and jet airplane developer located in North America. It develops vehicles for Honda and Acura sales in conjunction with other global R&D centers.

The visual language of the logo started off as a notion of leaving imprints: footprint of explorers, tire track of vehicles, and legacy of pioneers. The idea is that the mark you see is what has been lead by HRA, just like footprint in the snow, you can trust and follow, and get ready to be amazed by where it will take you.