Emily Xie is a Los Angeles-based art director and visual designer with over 10 years of experience. She specializes in building and evolving design systems that help brands communicate through strategy, cohesive visual languages, and motion design.

Hello

A cartoon dog walking with an umbrella held over it on a blue background.

Art direction, Strategy

Facebook Illustration System: Caleo

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Collection of digital icons representing messaging, notifications, and social media features, with a glowing neon purple and pink color scheme on a black background.

Art direction, Strategy, Design

Messenger Illustration System: Chroma


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Screen with six icons including a smiling face with heart eyes, a chat bubble with radio signals, two smiling faces with plus signs, a diamond with a plus sign, a smiling face with a paintbrush, and a person with a play button, on a gradient purple and pink background.

Art direction, Strategy

Messenger Iconography System

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Facebook logo on a blue background.

Art direction, Design

Facebook: Close Friends

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