Emily Xie | Graphic Designer

Anime Expo - Merchandising


Blind partnered with Anime Expo to rebrand their 2017 event. With that, came an opportunity to design custom merchandise– shirts, hats, collectibles, and gear for those on the go. This yielded a 10x increase in sales of merchandise from the previous year.

Anime Expo – Merchandise


Exclusive Gear

To keep AX fans looking fresh year round, we designed a series of exclusive shirts and hats. This included custom lettering, graphics, and details that reflect the rebrand.


We created the packaging for Anime Expo’s first-ever collectible vinyl toy, Max.
To commemorate the event, we designed a set of enamel pins featuring AX’s original characters.



Client: SPJA
Creatives: Yohanes Fadillah, Dino Martin, Meg Tsuruda, Jon Baumgardner
Production Company: Blind

Executive Creative Direction: Chris Do
Executive Director: Matthew Encina
Director: Chris Do
Executive Producer: Scott Rothstein
Art Director: Jaime Van Wart
Senior Designer: Sang Chung
Project Manager: Daisy Zarazua
Designers: Emily Xie, Minhye Cho, Mark Caasi