Tangoe Rebrand

Freelance Project

Tangoe is the only global, information management platform. They create winning business outcomes and end-to-end (full spectrum) technology solutions for the overlooked, overworked, fiscally driven administrator, and visionary CIO.

The new brand that we created was applied across all key touch points including a video  which was led by Blind CD, Greg Gunn. 

CHALLENGE

A leading enterprise technology company, Tangoe needed to create a brand that reflects their professional service. Consumers need to be able to browse through website with ease while establishing the brand as a superior in a very crowded market where information is power. 

SOLUTION

I created a bold and visual framework to position Tangoe in a new category of technology company. The visual direction separates Tangoe from their competition and establishes The brand as a modern and efficient company that impacts the consumer’s bottomline. 

Video Credits:

Executive Creative Director: Chris Do
Creative Director: Greg Gunn
Post Producer: Scott Rothstein
Designers: Ram Bhat, Karen To, Brian Phan, Rachelle Moon
2D Animators: Daniel Zhang, Henry Pak, Andrew Hawrlyk, Peter Lee, Nhi Vo, Brian Phan
Storyboard Artist: Karen Wang
Editor: Andrew Truong
Music: Adam Sanborne
Sound Design: Adam Sanborne

 

Credits:

Client: Tangoe
Agency: Blind

Executive Creative Director: Chris Do
Creative Director: Chris Do (ECD/Strategist), Jose Caballer (Strategist)
Executive Producer: Nicole Wasserman (Account Director)
Art Director: Sang Chung
Designers: Emily Xie, Sang Chung, Chris Do
Technical Director: Noel Saw (Lead Developer)
Illustrator: Sang Chung, Emily Xie
Still Photographer: Zave Smith