Adler Planetarium Rebrand
To create a brand to encourage millennials to go to the planetarium.
I created a style for the Adler Planetarium that was inspired by modern and futuristic space UI to position the planetarium in a new category of museums. This visual directions separates from their competition and establishes Adler as a friendly and interesting place to visit to bond with family and friends.
Adler Planetarium is America's first planetarium located in Chicago, Illinois. The interior of the planetarium features an exhibition called Hidden Wonder all about light pollution.
Adler's logo itself acts like a digital sundial, which changes color and placement depending on what time of the day it is